Marketing strategy & business development
You already have customers. What you don't have is a reason to believe your marketing spend is going to the right place.
- Market and competitor research for your category and your area
- Positioning: who you're for, and why they choose you over the shop down the road
- Customer profiles and the messages that actually land with them
- A channel plan — where to spend, in what order, and roughly what it costs
- A 60-day action plan you can run yourself, or have us help you run it
Right for you if: the business works, but marketing is guesswork and you'd rather stop guessing than hire an agency on retainer.
For a business starting from nothing, or one whose brand no longer matches what it has become. Everything in the strategy scope, plus the assets to act on it.
- Everything in the strategy and business development scope
- Brand identity: logo, colour, type, and a short guidelines document you own
- Packaging or print direction where the product needs it
- Social profiles set up across three platforms, with a starting set of content
- A go-to-market plan for the first 90 days after launch
Right for you if: you're opening, relaunching, or entering a new market and need the whole thing to arrive at once.
Marketing is mostly consistency, and consistency is the first thing an owner drops when the shop gets busy. This is us holding the line.
- A monthly strategy session and a written plan for the month ahead
- Content produced and scheduled across your channels
- Campaign setup and management — Google Ads, Meta, or email
- A monthly performance report
- Design work as you need it: graphics, flyers, landing pages
Right for you if: you know roughly what you should be doing and simply need someone to do it every month.