Market research & business development
Finding out where the growth actually is, and building the route to it. No design work, no assets — this is the thinking that everything else should be built on.
- Market and competitor research for your category and your area
- Positioning: who you're for, and why they choose you over the shop down the road
- Customer profiles and the messages that actually land with them
- Offer and pricing structure, where the way you sell is part of the problem
- A channel plan: where to spend, in what order, and roughly what it costs
- A 60-day action plan you can run yourself, or have us help you run it
Right for you if: the business works, but marketing is guesswork and you want to know where the money should go before you spend it.
The visual system and the assets that carry it. For a business starting from nothing, or one whose brand no longer matches what it has become.
- Logo, full file handover, with the IP transferred to you
- Brand style guide: colour system, typography, usage rules and tone of voice
- A brand pattern or texture to carry across packaging, print and digital
- Print: business cards, order sheets, flyers — print-ready files
- Social profiles set up across three platforms, with a template set
Right for you if: you're opening, relaunching, or your materials no longer look like the business you've become. Best done after the research, so the identity is built on a position rather than a preference.
Marketing is mostly consistency, and consistency is the first thing an owner drops when the shop gets busy. This is us holding the line.
- A monthly strategy session and a written plan for the month ahead
- Content produced and scheduled across your channels
- Campaign setup and management — Google Ads, Meta, or email
- A monthly performance report
- Design work as you need it: graphics, flyers, landing pages
Right for you if: you know roughly what you should be doing and simply need someone to do it every month.