Work

Six engagements, one of them with the numbers attached.

Strategy work led by our founder, Mido Alhouseini — some as contract engagements, some through Riipen Level Up placements with the Government of Canada, and one business he co-founded and marketed himself. Each entry says which, because the difference matters when you're deciding whether to trust us.

Strategy

Market entry · Contract engagement, 2026 – present

Van Oven Inc.

Market research · Positioning · Go-to-market

A Vancouver wholesale bakery launching Iraqi and Levantine breads — Samoon, Kmaj, and Pita — into the Canadian market. The work was the full market-entry strategy: who to sell to, in what order, and why they would buy.

  • Market sizing, diaspora demographics, and a competitor teardown across BC, Alberta, and the Pacific Northwest
  • Positioning built on real white space — no wholesale Samoon producer exists in Western Canada
  • Three products, three jobs: Pita opens the door, Samoon locks the account in, Kmaj widens the base
  • A tiered wholesale account plan, pricing benchmarks, and a retail-to-wholesale proof loop to de-risk the launch

Live. A 15-part package spanning brand identity, research, packaging, website, and digital strategy, delivered against a launch in progress.

User acquisition · Riipen Level Up placement, 2026

Sayyara

Market research · Acquisition campaign · Brand guidelines

A $99-a-month shop-management platform for independent auto repair shops, with a product ready and no early users. The task was to get the first ones through the door.

  • Market and competitive research across the independent auto-repair software category
  • The Founder Partner Program — free platform access for fifteen shops in exchange for usage feedback
  • A three-stage Meta Ads funnel to drive signups ahead of paid conversion
  • The existing brand refined into documented guidelines, plus a cover, feature, and pricing ad template set

Delivered to the founder. Not yet deployed at the time of writing.

Growth strategy · Riipen Level Up placement, 2025

Noorify Counselling

B2B referral strategy · Website audit · Ethics framework

A child and youth counselling practice growing on word of mouth alone. Marketing a therapy practice is not like marketing anything else, so the strategy had to work inside that constraint rather than around it.

  • A B2B referral strategy mapping partner categories — clinics, physio, naturopaths, doulas, family law, faith spaces — with a named prospect list across the Lower Mainland
  • A website audit covering CTA structure, navigation, per-service pages for search, and social proof placement
  • A social growth plan, SEO and blog strategy, and a six-month workshop calendar built as an awareness channel
  • A marketing ethics framework: no fear-based messaging, no outcome guarantees, confidentiality throughout

The website recommendations were adopted and implemented. Flyers, business cards, and social promos were delivered alongside.

Program design · Riipen Level Up placement, 2025

IITTI — World Civility Index

Ambassador program design · Campus awareness

IITTI certifies soft skills through its World Civility Index and needed campus awareness and signups. The answer was a student ambassador program, designed end to end.

  • Eligibility, selection, training, and advocacy structure for the ambassador program
  • Positioned as an awareness-and-signup channel, with students promoting the credential to peers
  • A/B variants of the campus recruitment poster to carry the program

Results

Owned business · Co-founder, 2024 – 2026

Pampered Auto Care Ltd.

All marketing · Search-led channel mix

A mobile detailing business Mido co-founded and marketed. With a tight budget he put spend on high-intent Google Search rather than brand-building on social, and handled the bookings himself — so the plan and the outcome sit in the same pair of hands.

Ad spend
$692
Conversions
25
Cost per conversion
$27.66
Clicks
437

Google Search, 7 April – 7 July 2025. The tracked figures are search only. The 25 conversions were mostly booking-page visits and call-button clicks, not a count of finished jobs. Email automation, door-to-door flyers, and a short Meta Ads test rounded out the mix.

Ongoing content · Volunteer, 2024 – 2025

KMK Living & Mabel Brewing

Social content · Newsletter · Analytics

Day-to-day social content across platforms, the bi-weekly newsletter, and performance tracking used to steer what got made next — the closest thing here to what monthly growth support looks like in practice.

References

What the people we worked for say.

His depth of knowledge in marketing helped me revise my marketing strategy — thorough, honest, and high-quality output. I'd recommend him to anyone.

Nabeel Ibrahim, Founder, Sayyara

He brought forward many creative and practical ideas to support our market expansion — with an understanding of the unique challenges of marketing within the counselling field.

Shereen Khan, Founder, Noorify Counselling

Consistent, high-quality work — single-handedly created a complete university ambassadorship program for our credential.

Patrick Chun, Executive Director, IITTI Headquarters

Mohammed exhibited outstanding problem-solving abilities, adaptability, and teamwork. He was proactive in identifying opportunities for growth and consistently delivered high-quality work within tight deadlines.

Kevin McHallam, Founder & CEO, KMK Living Inc.

A reliable team member and a clear communicator, with a strong sense of initiative — an asset to any team he joins.

Karen Lee, Executive Director, Fraser River Discovery Centre

Next step

Your business could be the next one here.

Thirty minutes, no obligation, and you'll leave the call knowing what we'd do about your marketing whether or not you hire us.

Book a discovery call See scopes and prices