Market entry · Contract engagement, 2026 – present
Van Oven Inc.
Market research · Positioning · Go-to-market · Brand and packaging
A Vancouver wholesale bakery bringing Iraqi and Levantine breads to the Canadian market. The brief was the whole thing: who to sell to, in what order, why they would buy, and what the product looks like when it lands on a distributor's desk.
What LMS did, against the four tests
Uniqueness
- Positioning developed with the founder, grounded in what the research showed about the market
- A three-line product portfolio with a job assigned to each: one to open accounts, one to hold them, one to widen the base
- Logo, brand style guide, and a brand pattern to carry across everything
- A brand character, giving the identity a face that a competitor can't copy
Cash flow
- Market sizing, competitor teardown and pricing benchmarks across BC, Alberta and the Pacific Northwest
- A tiered wholesale account plan
- A wholesale order sheet with specs, pack sizes and pricing
- A retail-to-wholesale proof loop to de-risk the launch
Awareness
- Four-page website, including a wholesale trade inquiry page
- Instagram, Facebook and LinkedIn set up, with templates and highlight icons
- Google Business Profile
- Business cards
Follow-through
- Marketing strategy document and launch campaign plan
- Packaging: bags, labels across all three lines, and wholesale case wrap
- Email templates for introduction, announcement and wholesale outreach
- Full file handover, with IP transferred to the client
Service business · Full marketing function, 2024 – 2026
Pampered Auto Care Ltd.
Brand · Web · Paid search · Email automation · B2B outreach
A mobile detailing business where Mido ran the entire marketing function — every asset, every channel, and the phone. Small budget, so the money went to high-intent Google Search rather than brand-building on social. It is the one engagement here where the plan, the assets and the customer conversation all sat with the same person.
What LMS did, against the four tests
Awareness
- Google Search as the primary paid channel — chosen over social because a small budget needed intent, not reach
- Door-to-door flyers, plus in-person outreach to body shops and dealerships
Cash flow
- A recurring monthly service package, designed to turn one-off jobs into repeat revenue
- Enquiries answered and bookings closed by Mido
Uniqueness
- Brand, business cards and print assets, built from scratch
Follow-through
- Website and booking flow, built and run
- Email automation, including a thank-you after every detail with photographs of the finished vehicle
User acquisition · Riipen Level Up placement, 2026
Sayyara
Market research · Acquisition campaign · Brand guidelines
A $99-a-month shop-management platform for independent auto repair shops, with a finished product and no early users. Getting the first fifteen through the door was the entire problem, and it needed a mechanism rather than an ad budget.
What LMS did, against the four tests
Uniqueness
- Market and competitive research across the independent auto-repair software category
- The existing brand refined into documented guidelines
Cash flow
- The Founder Partner Program — free access for fifteen shops in exchange for usage feedback, ahead of paid conversion
Awareness
- A three-stage Meta Ads funnel to drive signups
- A cover, feature and pricing ad template set
Growth strategy · Riipen Level Up placement, 2025
Noorify Counselling
B2B referral strategy · Website audit · Brand assets
A child and youth counselling practice growing on word of mouth alone. Marketing a therapy practice is not like marketing anything else — the constraints are ethical, not just commercial — so the strategy had to work inside them rather than around them.
What LMS did, against the four tests
Cash flow
- A B2B referral strategy mapping partner categories — clinics, physio, naturopaths, doulas, family law, faith spaces
- A named prospect list across the Lower Mainland
Awareness
- A website audit covering CTA structure, navigation, per-service pages for search, and social proof placement
- A social growth plan, plus SEO and blog strategy
- A six-month workshop calendar, built as an awareness channel
Uniqueness
- A marketing ethics framework: no fear-based messaging, no outcome guarantees, confidentiality throughout
Follow-through
- Flyers, business cards and social promos delivered alongside the strategy
Program design · Riipen Level Up placement, 2025
IITTI — World Civility Index
Ambassador program design · Campus awareness
IITTI certifies soft skills through its World Civility Index and needed awareness on campuses it had no presence on. The answer was a student ambassador program, designed end to end and handed over ready to run.
What LMS did, against the four tests
Awareness
- A student ambassador program positioned as an awareness and signup channel, with students promoting the credential to peers
- A/B variants of the campus recruitment poster
Follow-through
- Eligibility, selection, training and advocacy structure, handed over ready to run
Ongoing content · Volunteer, 2024 – 2025
KMK Living & Mabel Brewing
Social content · Newsletter · Analytics
Day-to-day social content across platforms, the bi-weekly newsletter, and performance tracking used to steer what got made next. The closest thing here to what monthly growth support looks like in practice, month after month.